This article was originally published in the Halifax Examiner on February 21, 2019.

“We care,” says Northern Pulp on the website it has created to spread the word that it “cares about forestry families of Nova Scotia.”

The site is a vehicle for the company’s letter-writing campaign to get people in the forestry sector to contact Premier Stephen McNeil, their MLA, MP, or even Canadian Senators to ask for an extension to the legislated deadline of January 31, 2020 for the closure of Boat Harbour as a stabilizing lagoon for effluent from the Northern Pulp / Paper Excellence mill in Pictou County.

The form letter on the site requests the extension “to allow Northern Pulp and Paper Excellence the time required to commission and construct a new, environmentally responsible onsite treatment system.” The letter is signed, “A concerned supporter of Nova Scotia’s forest industry.”

This isn’t the first time Northern Pulp has resorted to composing and sending out form letters to try to garner support for itself and its interests, be it to town councils trying to get them to lend their support to a campaign to get the Boat Harbour closure date changed, or to its employees and former employees to get a (my) book signing cancelled in New Glasgow.

The Northern Pulp “cares” website is just part of the company’s intensive PR and lobbying campaign, which also means rallying its supporters in Canada’s largest private sector union, UNIFOR, to get the pro-mill message out in advertisements on the airwaves and social media.

Continue reading Northern Pulp says it “cares” – but for whom and what?