Details of Forestry For The Future campaign from June 2023 FPAC presentation | Joan Baxter

May 19, 2024

1712 × 907 in Dissecting forestry industry’s deceptive PR propaganda campaign

Details of Forestry For The Future campaign from June 2023 FPAC presentation

A screenshot from a June 2023 FPAC presentation, with the left half showing a stylized graphic image of a blue sky, purple mountains and what looks like conifer forest sihouetted in the foreground, over which white text reads "Forestry For The Future Program & Tactics." On the right side of the slide, a list of "key campaign activities" under the blurb: "Persuasion and opinion change are not something that happen overnight. Retention of information requires multi-platform saturation, memorable executions, and consistency of message to see the underlying facts."

presentation by FPAC president and CEO Derek Nighbor, key campaign activities

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